Well how about jolly well fostering an interest in old books, eh?!!!!
I'll leave it to Louis MacNeice to put this into words:
When books have all seized up like the books in graveyards
And reading and even speaking have been replaced
By other, less difficult, media, we wonder if you
Will find in flowers and fruit the same colour and taste
They held for us for whom they were framed in words,
And will your grass be green, your sky be blue,
Or will your birds be always wingless birds?